Change the perception around the brand.

Digital AOR client, mike's hard lemonade® had a challenge. Men liked the product, but perceived it as a female drink. AgencyNet set out to change the brand perception in 2011.

Own a unique niche
and have a distinct brand voice

Do the opposite of giant beer brands

While beverage giants were snatching up every sports sponsorship from pro football to extreme sports, we aligned mike's® with sports which are like the brand, a change from the routine. Building on the brand's irreverent tone, the campaign titled "mike's® HARD SPORTS" called on passionate players of recreational sports (dodgeball, cornhole, kickball etc.) to take the unserious – very, very seriously.

Champion "Hard Sports"

The mike's® HARD SPORTS video contest saw a flood of submissions from enthusiasts of nearly every imaginable rec sport. Athletes promoted their entries socially to earn votes. Winning entries won the opportunity to star in mike's® fall campaign spots and cash prizes that ranged from $2,500-$10,000.

The campaign generated 65% growth in mike's® Facebook fan base and 21% increase in daily conversations about mike's®.

Given our 12-year relationship, BACARDI Global Brands tasked AgencyNet in 2011 to spread the word that there's more to BACARDI than rum & cola. We wanted to break people out of their cocktail routines and drive drink exploration.

Demonstrate the versatility of BACARDI® Rum

A portable destination for
All Things Cocktail

The BACARDI Mix Master – an interactive, beautifully crafted app that showcases the entire range of BACARDI cocktails – is available anytime, anywhere through iPhone and iPad.

No bartender recommendations necessary

Knowing that cocktail aficionados are always searching for the next "It" drink, the app showcases the local Top 25 cocktails in real time, so they're never out of the loop. Also, the intuitive filtering system allows users to search cocktails by name, ingredient, cocktail type or shake their phone for a random cocktail recommendation.
And, it's all 100% BACARDI® certified.

Create brand affinity and drive purchase

The Mix Master app's easy tutorials allowed users to discover and mix BACARDI cocktails perfectly. And if a party was on the agenda, the app's Shopping List cataloged and calculated quantities of ingredients, turning the drink making into drink-fun.

• 120K+ iPhone and iPad app downloads in over 9 countries around the world.

• More than 200,000 visits to the BACARDI Mix Master website

• 130K+ visits to the iPhone and iPad apps to browse signature cocktails.

• BACARDI Global Portal
• BACARDI Social Strategy
• Market Management (30+ Globally)

The first ever
"social" album launch.

Working with longstanding client Universal Music Group (UMG), we launched Rihanna's latest album – "Talk That Talk" - in a very non-traditional way.

Build anticipation and ignite social frenzy in critical weeks leading up to launch

Gamify Rihanna exclusives

Given Rihanna's sheer social magnitude, launching her album socially became a no-brainer. Applying game mechanics, we created the Rihanna: UNLOCKED campaign on Facebook – the only destination for fresh exclusives from Rihanna's album.
Fans were incentivized to complete challenges or "missions" and rewarded with content that was not available anywhere else.

Redefining the Album Launch

Social influencers and Rihanna's fans were hooked since Day 1. They worked in tandem around the world to unlock multiple "missions" across different time zones. Within days of launch, media outlets were buzzing about Rihanna: UNLOCKED pushing music and digital boundaries alike. The campaign is now a case study for social gaming, featured on Billboard and Mashable.

Initially designed as a thank you to her fans, the Rihanna: UNLOCKED app is a licensable IP for AgencyNet, which can be applied to various brands and industries.

43% more votes. And lots of green, gooey slime.

Driven by audience votes, the Kids' Choice Awards (KCA) is Nickelodeon's biggest programming night. Our challenge was to increase fan voting and consumer engagement leading up to the 2011 Kids' Choice Awards.

Increase fan voting and drive-preshow engagement

Create a social game around voting

Until 2011, KCA voting was promoted on air, on Nickelodeon.com and by phone. AgencyNet took KCA voting social, bringing it to Facebook for the very first time. On the 2011 KCA Facebook app, fans earned slime by voting for their favorite celebrities and interacting with Nick polls, quizzes and trivia.

An all-out slime war

We turned the act of voting into a social, slime-driven game. For every engagement, their Slime Meter grew, allowing fans to slime friends' photos or even their favorite website. By taking the voting to Facebook, we dramatically increased engagement and social chatter leading up to the show's airdate.

An interactive "donation slider" translates money into impact, literally equating dollars with the days and years of education they fund. Since launch, the tool has increased online donations by 31%.

Interest in grassroots and volunteering
activities has spiked 250%.

Users can "donate their voice" to get the word out for PoP on Twitter and Facebook.